Management is Efficiency in Climbing the Ladder of Success - Stephen Covey
Dan Schawbel is the leading personal branding skillful for young professionals. Read total profile
People yous know or have never met yet are googl'ing you lot. Let's face up information technology, you're even google'ing yourself! At the end of 2007, the Pew Cyberspace Inquiry Squad found that 47% of people search for data almost themselves online (Self-Googling), which was more than double 5 years ago. It'south a pretty safe bet that percentage has climbed to over 50 or 60% by this year.
Some people might tin can it ego-surfing, but information technology's actually a good practice to see what results come for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you lot either for fun or considering they want to acquire more than near you. Hiring managers want to encounter if you have a clean record in Google, which is your permanent tape because every move yous brand (yes even a blog comment) is stored in that location forever. Earlier I went on a second appointment once, the daughter Google'ed me. If she hadn't liked what she saw, the second engagement wouldn't accept happened. Try doing information technology right now and see what yous get.
There is no hiding from Google!
Google keeps track of merely most everything you practice on the net. It patrols and captures your online behavior, such as when you post on your blog, tweet using Twitter, bring together social networks, annotate on other blogs, write articles for online news sources and more. Aside from the content yous create and distribute over the internet, other people are talking well-nigh you, which ways that Google has a complete moving-picture show (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to find out everything about you when they grow older. "Mom, await what I just establish out nearly Dad in Google." Your personal brand tin't hibernate from Google. There is i major exception to this though.
Common names
If your name is common, such as Mike Smith, then it will be very hard to own your Google results. There are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the offset few pages. If your life goal is to rank in the acme 10 results, that may be achievable, if yous either become very famous or work extremely difficult at building content each and every day for your entire life. At the historic period of sixty you might find out that Google changed their algorithm and yous'll lose all that hard work. The point existence is that you lot'll have to differentiate your proper noun in order to rank high. I typically recommend you use your heart proper noun or a nickname in this case. The worst case scenario is that y'all modify your proper noun completely ;).
Glory names
Celebrities are very fortunate because they go mass media attending, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely loftier in Google. Nosotros're talking Google PageRank'due south of eight and college! Your web log posts about these celebrities will never end up on the top twenty results for their proper noun unless you lot are Perez Hilton. If your proper name is the same every bit a celebrities, yous are in large trouble. Endeavor searching for Christina Aquilera (21 million results), Britney Spears (88 one thousand thousand), Lil Wayne (forty million) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, yous don't stand up a run a risk. If you lot are stuck with a celebrity proper name, I suggest that you build your make effectually an area of your expertise or involvement and connect it to your make proper name.
Unique names
While growing up, you lot might have been made fun of people of your unique name because it was "unlike." Although you were ostracized and made fun of, right now you lot get to laugh at everyone else! With a distinct proper name, you are able to easily manipulate the results for your name on search engines. When you become to your loftier schoolhouse reunion and run across your friends, you'll get the last express joy because you can be visible and control perceptions, while they but cannot. When yous Google your proper noun, whether yous have results that reflect your brand, you'll come across how hard it will be to rank loftier for it or not. Depending on the competition, it may have you a few days or a few months. Over time, if you work very hard, you'll own the acme ten results for your name.
In my next mail service, I'll talk near what you can do to gain control over your Google results and allow your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/management-efficiency-climbing-the-ladder-success-stephen-covey.html
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